Garr Reynolds at Presentation Zen is right. Most people are not aware that design surrounds us all, and is pretty much everywhere. It may not necessarily be good design, but someone, somewhere has decided that that is what that particular thing should look like.
From the TV commercial to the road sign. From the t-shirt you wear to the car you drive. From the MacDonalds menu above their counter to the Tui billboard.
From the shop sign to the window display.
He says "By slowing down a bit we will be able to see all of the graphic design that fills our daily lives." (Might be scary!)
We need to open our eyes and become aware of our surroundings. Or does it matter? If people are unaware, do they, or we, care?