Everyone wants to be on page 1 of Google. If it was easy -- everyone would be there.
SEO (Search Engine Optimisation) requires expertise, time, commitment (ongoing) and doesn't come cheap. Therefore, once you attract visitors to your site, it makes sense to make the most of those visits.
Read on to see what SEO Book has to say about turning traffic into visitors . . .
"We expend time and energy getting a site to rank a few places higher, or for a wider range of keywords, but it also pays to focus our attention on what happens after visitors arrive. If visitors arrive, but click-back because a site isn't what they expected to see, then the effort we've put into ranking is wasted". More
