Build it & they will come?

Not quite that easy.

Everyone wants to be on page 1 of Google. If it was easy -- everyone would be there.
SEO (Search Engine Optimisation) requires expertise, time, commitment (ongoing) and doesn't come cheap. Therefore, once you attract visitors to your site, it makes sense to make the most of those visits.

Read on to see what SEO Book has to say about turning traffic into visitors . . .

"We expend time and energy getting a site to rank a few places higher, or for a wider range of keywords, but it also pays to focus our attention on what happens after visitors arrive. If visitors arrive, but click-back because a site isn't what they expected to see, then the effort we've put into ranking is wasted". More

Support Japan and New Zealand with the first Threadless Causes tees

Support a good cause at Threadless

And the winner is . . .

Excellecico — the Winner of the worst logo contest.


"The spirit of Excellencico is in their hard, penetrating strategic model. Their exploding success leaves the competition limp, tired and wanting a smoke."

via Liquid Treat

(Note use of classy typeface)

22.2.2011

Our Darkest Day, always remembered

Dom Post via Kiwiblog

Honeysuckle — the new turquoise

More cool stuff using the Pantone colour of the year — "Year of Honeysuckle" at istock.

Workin' on a Building

It's always the way. Like a builder never gets their own house finished, I haven't sorted the Blondini Gang website since we set up biz some years ago. Needless to say, it's pretty much crap.

But the good news is a revamped site will be up in 3 . . . 2 . . . 1. . . Well soonish.

In other news, I have cool new business cards which feature the Pantone colour of the year.



"This card features the Pantone colour
of the year for 2011.
PANTONE® 18-2120 Honeysuckle
“A brave new color, for a brave new world.
Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day — with nothing ‘everyday’ about it.”
www.pantone.com

Damn you Comic Sans!

"Better Learning through Comic Sans?

Toss out your elegant Helvetica flashcards and start typing those lecture notes and study guides in Mistral, Freestyle Script, and, yes, Comic Sans. Findings published this month in the journal Cognition suggest that people learn better when the information is written in fonts that are difficult to read. Researchers at Princeton asked volunteers to memorize novel information typed in either Arial or more challenging ('disfluent') fonts, Comic Sans MS or Bodini MT.
When later asked to recall the information, the group who had studied the 'funkier' fonts scored an average of 14 percent higher than those who had read the information in Arial.
Asecond study confirmed the results in a group of high school students (this time faced with Hattenschweiller, Monotype Corsiva, and Comic Sans Italicized). "If a simple change of font can significantly increase student performance," conclude the authors, "one can only imagine the number of beneficial cognitive interventions waiting to be discovered.""

From ScienceDirect via MediaBistro

That's the first time I've heard Comic Sans being described as funky! 'Disfluent' sounds more like it.

Obsessed with Facebook? Much?

Cool infographic!

Via: Online Schools

2011 a space oddity

Not a lot of action on Blogdini in 2010. Must do better in 2011. Not to mention must revamp website.

Mildly disturbing, though, to see via my Google places account that some of the most used search terms to arrive there are: gang, gangs and gangs in new zealand! Bet they didn't find what they were looking for . . .